Local Text Marketers SMS / Text Marketing Blog
Send Text Messages with an SMS Gateway Service
A gateway service is quite literally, a “gateway” to your customers’ mobile devices. It provides access to the mobile carriers’ networks so that you can deliver your messages through them directly to your contacts. The best services are designed to be extremely easy to use and navigate.
What’s the Best Time to Send SMS Marketing Messages?
Text messages sent at certain times of the day may be less ideal than others. Ideally, you’d like to “hit” your customers with your marketing messages when they are most able to respond to them, or when they will have the most impact.
Contact Tracing: 7 Reasons for Public Health to Use Text Messages
The efforts of public health workers, contact tracers and medical professionals has never more critical as it is today. There are 7 reasons why public health officials should consider using CONNECTsms to reach their audience with simple text messages. Let’s get into them…
Medical Texting to Patients; Guidelines for HIPAA Compliance
Got questions about HIPAA compliance and sending SMS / text messages to your patients? I’m not surprised. I probably don’t need to tell you that a growing number of your patients and clients have don’t have landlines, use cell phones extensively, and communicate largely by text message.
Video: Canada’s Anti-Spam Laws and SMS / Text Marketing
CASL is fundamentally a law about consent. Consent in this case refers to the permission that must be granted by your clients in order for you to send them marketing messages. CASL allows for two types of consent: Express Consent and Implied Consent.
How Sue from Ontario Strong & Andrew Scheer Screwed Up with Mass Texting / SMS
Texting is a powerful tool and it can benefit anyone who uses it properly. But used improperly, it can do nothing but increase the distrust and disillusionment Canadians currently have for politicians. So here are 3-ways how to do mass texting “right”…
Video: 9 Things To Know about SMS Marketing in Canada
Just because you have the legal right to message your clients and customers with SMS doesn't mean they are going to appreciate it. In fact, one of the easiest ways to damage your brand, alienate your clients and generally piss people off is to start sending them text messages “out of the blue.”
What do CASL-Compliant SMS / Text Messages Look Like?
CASL is, according to some experts, the most restrictive anti-spam legislation in the world. It is often ambiguous, and seems to be more focused on curtailing the efforts of genuine, well-meaning business owners than the real contributors to spam, who aren’t residents of Canada at all.
4 Reasons Why Facebook Sucks for Small Business!
Facebook actually doesn’t suck for small business owners. No, I’m totally serious. Facebook sucks for small business. And I’m going to give you 4 reasons why. And I’ll support my reasons with real, verifiable data. So you can check it out for yourself.
Apps Vs SMS InfoGraphic: Text Messaging Kicks Butt
I am still asked regularly about why anyone would consider marketing with a relatively archaic mobile technology like a mass texting service when you can do so many amazing things with an app. The answer is quite simple: because your audience prefers SMS / texting.
SMS Marketing Laws: Canada & US
No business should consider implementing an mobile marketing plan without first obtaining a working knowledge of the SMS marketing laws that govern the advertising on this mobile channel. Local Text Marketers operates in both Canada and the U.S., so we’ll talk primarily about the laws in these two countries…
The Importance of SMPP for Bulk SMS
SMPP stands for “short message peer-to-peer”—this is the gold standard protocol used to send SMS messages. When bulk SMS messages are sent through SMPP, they're relayed to the mobile carriers (Bell, Virgin, AT&T, Verizon, etc.), and then through their networks to your customers’ phones.