Local Text Marketers SMS / Text Marketing Blog
SMS Marketing Canada: What You NEED to Know!
If you are looking for a SMS solution for your Canadian business, you need to be aware that Canada’s Anti-Spam legislation applies to text / SMS messages and you must insure that the provider you choose understands the rules and the laws as they apply.
4 Reasons Why Text Messaging Can Help Non-Profits & Charities
In Canada, sending commercial electronic messages (CEMs) via SMS or MMS is governed by Canada’s Anti-Spam Legislation (“CASL”) and is based upon consent. And yes, these laws do apply to non-profit organizations. However, Canadian law is quite flexible in that it allows for messaging based on something called an “existing non-business relationship.”
What is SMS / Text Message Marketing?
When it comes to text message marketing, the best place to start is at the very beginning—especially if you are relatively new to it. The question we receive most often is: “What is text message marketing and how does it work?”